Ragin' Rice Authentic Louisiana Rice
One of my most recent design projects in association with Ragin' Cajun & Cajun's Choice, Ragin' Rice saw us explore bolder packaging concepts & venture outside of Ragin' Cajun's traditional packaging design.
DESIGNNEW PRODUCT LAUNCH
Jacob Cockrell
Ragin' Cajun Ragin' Rice
Developed in collaboration with Ragin' Cajun and Cajun's Choice, Ragin’ Rice built on the momentum of the brand’s successful box dinner line while pushing beyond its traditional packaging style.
The challenge was to create a design that felt bold and attention-grabbing on shelf, while still aligning with the brand’s identity. I explored more expressive visual elements and a more dynamic layout to differentiate the product as an exciting, modern dinner option.
The final packaging stands out within the category while supporting the continued growth of the brand’s box dinner offerings.
