Breakfast Blend Seasoning
A seriously "sweet" design project, Cajun's Choice Breakfast Blend Seasoning saw the Cajun's Choice brand venture into the breakfast aisle. This blend of vanilla, cinnamon, and cane sugar needed to stand out amongst the core set of seasonings while still keeping the premium appearance of the Cajun's Choice brand. In collaboration with the Cajun's Choice team we set out to design a label that was high quality and totally sweet!
DESIGN
Jacob Cockrell
Cajun's Choice Breakfast Blend
As Cajun's Choice expanded into the breakfast category with its Breakfast Blend Seasoning, the challenge was to design packaging that introduced a sweeter flavor profile while maintaining the brand’s premium, cohesive identity.
In collaboration with the team, I developed a label that balanced warmth and approachability with established brand elements—using color, typography, and composition to differentiate on shelf without feeling disconnected.
The final design successfully positions the product as both distinct within a new category and consistent with the Cajun’s Choice brand.
