Blackeye Peas Club Pack
A collaboration with the Ragin' Cajun brand that saw the brands first opportunity in the wholesale-club ecosystem. Together we worked to take an existing SKU and re-design it for sucess in a new ecosystem, while also working within Costco's strict packaging standards.
DESIGNNEW PRODUCT LAUNCH
Jacob Cockrell
Ragin' Cajun Seasoned Blackeye Peas - Club Pack
In collaboration with Ragin' Cajun, this project marked the brand’s first entry into the wholesale club channel with Costco.
The challenge was to adapt an existing SKU for a new retail environment with strict packaging requirements, while ensuring it remained impactful at a larger scale. I led the redesign with a focus on clarity, hierarchy, and shelf visibility, balancing compliance with Costco’s standards and the brand’s established identity.
The final packaging successfully translates the product for wholesale, positioning it for strong performance in a high-volume retail setting.
